AI-DRIVEN RESEARCH ENHANCEMENT IN COMMERCE EDUCATION: TOOLS, TRENDS, AND ETHICAL DIMENSIONS IN HIGHER ACADEMIA. International Journal of Management, Economics and Commerce, [S. l.], v. 2, n. 2, p. 74–81, 2025. DOI: 10.62737/nh4n7716. Disponível em: https://www.ijmec.org.in/index.php/ijmec/article/view/97. Acesso em: 13 oct. 2025.